Member Success Story: Marty Altshuler Shares Lessons Learned in Building a Spine Company

Marty Altshuler and Rick Henson were given an opportunity to acquire spinal products and transition from distributorship to a full line implant manufacturing company. They made the deal and founded ChoiceSpine back in 2006.

3 Questions on the Spine Reimbursement Environment

The spine market’s evolving reimbursement landscape can be hard for device companies and surgeons to navigate. While at NASS, we asked reimbursement expert Kim Norton for a high-level view of the reimbursement shifts taking place today. Ms. Norton is Vice President of Reimbursement for Simplify Medical and serves as a consultant, including in reimbursement and payor relations for Aesculap.

Orthopedic Market Forces to Watch: A Conversation with Ali Madani

The growth of robotics, additive, outsourcing and mid-sized device companies and contract manufacturers are among the main narratives that we-like Mr. Madani-expect will shape industry dynamics in the coming years.

Orthopedic Players Say Industry is Ripe for Business Model, Supply Chain Disruption

Ortho Spine Partners' business model is new to us. Using complementary perspectives from device company and hospital purchasing sides as a team approach, they serve as hired strategists and executors for product commercialization and corporate activities. Orthopedics is a relationship-driven industry, and the modern sales process requires different relationships. OSP's leadership is betting that its surgeon, hospital, sales rep and device company contacts, as well as its out-of-the-box thinking, can be leveraged to provide small partnering companies with national scale typically not attainable by young companies.

CCJR Founder A. Seth Greenwald Reflects on Joint Replacement Advancements

In January, The Hip Society and The Knee Society in partnership signed an agreement to acquire Current Concepts in Joint Replacement. For nearly 40 years, CCJR has educated thousands of joint replacement surgeons around the world, giving them a platform to debate surgical techniques and discuss trending topics of the day-conversations that have advanced orthopedics. The bi-annual conference will hold its Spring Meeting from May 8-11 in Cleveland, Ohio, and is expected to host surgeons, device companies and contract manufacturers.

Considerations for Expanding in the Japanese Orthopaedic Market

Companies often treat the Japanese market as an afterthought-after they're established in the U.S. and Europe, they'll decide what it takes to enter Japan. But as the U.S. market shifts to value-based care and as hospitals consolidate suppliers, and as the EU implements the stricter Medical Device Regulation, the Japanese market may look more attractive.